Still think size doesn’t count?? Mini launched their Countryman in the UK using some rather ‘tongue in cheek’ outdoor advertising. Campaigns like these are case study material, to be captured in advertising textbooks talking about how innovation & creativity in conjuction with superb media placement can create impact!
I humbly urge clients to open their boots, I mean minds about the use of innovation on OOH for launch campaigns.
By Donald Mokgale
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