Posted by: Posterscope SA | April 29, 2009

Adidas Originals celebrate 60 years!

To celebrate the 60th anniversary of Adidas Originals, Posterscope teamed up with Campus Media and Ignite to create a campaign that engaged with the target market. The campaign comprised of three parts: 

  1. Graffiti murals
  2. Posters
  3. Post cards

These three elements were implemented in hot spots and on campuses around Cape Town, JHB and Durban to promote the ulitmate prize of an Adidas Originals House Party. Promoters were also present to get people excited and create hype around the house party. 

The Promotional advert on MTV

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Mural in Kloof Street, Cape Town

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