Posted by: Posterscope SA | April 29, 2009

Guinness celebrates on St Paddy’s Day

On the 17th March 2008, it was a special St. Paddy’s Day in JHB. Anyone who was driving in the stubborn traffic on JHB’s busy highways saw a strange and startling object hanging from a crane. It was St Paddy’s Day and Guinness was ready to celebrate. A large steel structure shaped like a Guinness draught and filled with black and white balloons, was developed and hung over one of the busiest intersections in the country. This is a simple but truly innovative idea that creates a great deal of talkability for a brand! Seeing is believing so check out the photos:

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Responses

  1. I actually remember seeing this! so cool!!


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