Posted by: Posterscope SA | April 29, 2009

Santam: Thinking Big

Towards the end of 2008, Posterscope developed a simple but effective idea for Santam. The brief from DraftFCB was to create a campaign for Santam that allowed them to interact with their consumers and drive traffic to the website. The media concept was to install “Think Big” units depicting people’s wildest dreams in malls across South Africa. People visiting the malls got the opportunity to take photos of them being astronauts, scuba divers, celebrities, sports heroes and extreme sports men. These “Think Big” units allowed people to do the impossible! Santam promoters were there to faciliate the experience and take photos to upload onto the website.

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The campaign was increibly successful for Santam as over 15 000 photographs were uploaded onto the website driving thousands of people to the website.

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