Posted by: Posterscope SA | April 29, 2009

The Omo Sock Bus

In 2008, Posterscope received the brief to somehow show a poorly educated target market just how many socks a box of OMO can wash.

So, how exactly do you do that?

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Posterscope, along with Comutanet, decided to cover a bus with over 5000 socks. This bus caused so much excitement that people mobbed the bus at every robot creating one of the most talked about campaigns of 2008.

Posterscope won the Roger Garlick Grand Prix award in 2008 for this campaign.

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