Posted by: Posterscope SA | April 30, 2009

“The Hulk” DVD Launch

To launch the new DVD for “The Hulk,” Posterscope needed a creative but simple solution as the budget was tight. The media concept that was developed, with Ignite,  was to utilise high levels of destruction in the JHB CBD to signify that Hulk was on the loose. JHB CBD is scattered with areas where destruction has taken place whether it be construction areas, smashed poles or a pot hole. Posterscope decided to take this previously untouched medium and own it for “The Hulk.” This is what happened: 

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