Posted by: Posterscope SA | May 7, 2009

Lipton – Get out and Play

Get out and Play

Get out and Play

Posterscope together with Lipton came up with a creative media solution to increase and drive sales for the period of November 2007 – February 2008.

The concept was to Identify key consumption zones and dominate these zones from a visibility and trade perspective by creating media opportunities in zones from Scratch to ensure domination.

When considering the South African climate, consumers are best placed to consider a refreshment whilst in an “outdoor “ environment. Therefore we integrated a number of OOH, activations and trade solutions simultaneously to create the dominance of these zones.

This resulted in a 200% increase in sales over the campaign period.

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