Posted by: Posterscope SA | May 8, 2009

Wonderbra – Wear it 101 ways

To launch the new Wonderbra in South Africa, Posterscope decided to launch this new product with a bang!  To showcase that the Wonderbra can be worn 101 different ways, Posterscope utilised key OOH locations in JHB over Fashion Week.  A large scale structure was erected and two female abseilers wearing the bra’s abseiled up and down the structure adjusting the bra straps. This results of the campaign were that it caused a mass traffic jam in JHB causing traffic officer to come in and direct people. This is a simple and fresh idea that caused great interest!

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