Posted by: Posterscope SA | May 27, 2009

Foozi taverning the youth

Foozi

Foozi

Foozi Gaming manufactures high-quality patented foosball tables and places them in bars, universities, colleges, taverns, community centres and other social gathering areas throughout South Africa.

The venues receive the Foozi Tables free of charge, and the tables themselves are FREE TO PLAY, bringing patrons to the venue. Advertisers pay to advertise on the foosball tables, inside and outside, creating unique exposure for their brand and providing a low-cost enjoyable advertising experience that reaches millions of mass-market consumers.

Foozi Gaming has already contracted 100 taverns in Gauteng to strategically position its branded “Foosball” tables to provide marketers and advertisers with the ultimate media platform to reach the LSM 6 – 10 youth market ahead of the Fifa Confederations Cup and the Fifa 2010 World Cup.
“Not only are young South Africans crazy about soccer, they are also a huge force to be reckoned with in the country’s economy. Especially, with these two major soccer tournaments just around the corner,” says Damon Freeman, Chief Negotiator and Marketer of Foozi Gaming.
Six months’ branding on 100 Foozi tables, located in these high traffic taverns, will provide advertisers with a massive five million enjoyable, concentrated two-minute exposures for their brand.
“Consumers are targeted in an environment where they are relaxed and open to interacting with the brand. This is bound to increase sales,” Freeman concludes.

It’s a feel-good, do-good experiential advertising platform.

foozie2

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Responses

  1. I love this idea. It works on just so many levels, it is mind boggling. Well done!


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