Posted by: Posterscope SA | June 3, 2009

Zimbabwean Newspaper trillion dollar campaign

The Zimbabwean

The Zimbabwean

A Unique campaign was devised by TBWA/Hunt/Lascaris JHB to promote the Zimbabwean Newpaper to raise awareness and increase readership. One of the most eloquent symbols of Zimbabwe’s collapse is the Z$100 trillion dollar note, a symptom of their world record inflation.

This note cannot buy anything, not even a loaf of bread and certainly not any advertising, but it can become the advertising, it can be the powerful reminder about Zimbabwe’s plight and the need to hold someone accountable.







  1. Yup, I noticed this one too… see my blog about it:

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