Posted by: Posterscope SA | June 3, 2009

Zimbabwean Newspaper trillion dollar campaign

The Zimbabwean

The Zimbabwean

A Unique campaign was devised by TBWA/Hunt/Lascaris JHB to promote the Zimbabwean Newpaper to raise awareness and increase readership. One of the most eloquent symbols of Zimbabwe’s collapse is the Z$100 trillion dollar note, a symptom of their world record inflation.

This note cannot buy anything, not even a loaf of bread and certainly not any advertising, but it can become the advertising, it can be the powerful reminder about Zimbabwe’s plight and the need to hold someone accountable.

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Responses

  1. Yup, I noticed this one too… see my blog about it:
    http://tony-bbb.blogspot.com/


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