Posted by: Posterscope SA | August 12, 2009

Vitamin Water’s UK Summer Domination

This Summer, Posterscope UK launched Vitamin Water. They wanted to launch this product with a bang as well as making consumers aware of the distribution channels.

The 2009 summer campaign for Vitamin Water launched with a multi-format Outdoor Campaign with high levels of coverage and visual recognition. In high traffic areas Posterscope utilized Digital OOH’s interactive ability to get consumers talking and trying the product. Spotters were located in high traffic areas with direct access to a digital billboard. Tired looking consumers were singled out and spoken to by the billboard. They were then encouraged to go to store close by to get a Vitamin Water.

The outcome is that it became Summer 2009’s most recognized campaign in the UK. Viral digital campaigns spread across You Tube and other media platforms.

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  1. […] UK – Smart use of digital 13 10 2009 Vitamin Water’s incredibly successful UK Summer Campaign incorporated a multi format approach as well as a very clever use of digital. As seen in […]


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