Posted by: Posterscope SA | August 25, 2009

Revealing OOH

Tel Aviv and Britain have recently implemented some revealing OOH billboards.

Advertising agency BBR Saatchi & Saatchi just posted a giant billboard in Tel Aviv featuring 5 women and a 100 square meter protruding dress.The campaign is meant to promote the graphic cable television show, “Connected”, a ‘tell all’ program where 5 women film every second of their day to day lives with a hand-held video camera.  The dress, and what’s seen beneath it is meant to match the revealing nature of the TV show itself.  Due to the size of the Tel Aiv garment, BBR Saatchi & Saatchi have asked that it be entered into the Guinness Book of World Records as the worlds largest dress.


Pretty Polly, an underwear brand in London, also showed some creativity recently:



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