Posted by: Posterscope SA | September 9, 2009

Have you ever wondered . . .

 . . .  what’s the attentiveness to Ads on Billboards while consumers are driving?

Thanks to Posterscope’s OCS research you dont have to wonder anymore . . .

Attention to Billboard Ads

While 42% of consumers notice all adverts on billboards ,compared to the 40% full attentiveness to TV, 16% of consumers say that they only notice new advertising . . .  and what may this mean you think? Consumers do notice billboards but a regular change in artwork can keep your brand top of mind.

For more information on how to get your hands on this information, contact Dawn Rowlands at dawn@posterscopesa.co.za or Lana vd Walt at lana@posterscopesa.co.za

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