Posted by: Posterscope SA | September 9, 2009

Have you ever wondered . . .

 . . .  what’s the attentiveness to Ads on Billboards while consumers are driving?

Thanks to Posterscope’s OCS research you dont have to wonder anymore . . .

Attention to Billboard Ads

While 42% of consumers notice all adverts on billboards ,compared to the 40% full attentiveness to TV, 16% of consumers say that they only notice new advertising . . .  and what may this mean you think? Consumers do notice billboards but a regular change in artwork can keep your brand top of mind.

For more information on how to get your hands on this information, contact Dawn Rowlands at or Lana vd Walt at


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