Posted by: Posterscope SA | November 1, 2009

Creatively Speaking – Good vs. Bad #1

Monthly, Posterscope will be taking current campaigns and show Good vs Bad OOH Creative. Using creative well is very important for any media format but especially OOH. Factors such as structure placement, environment and obstructions play a part in how well a brands creative is seen and consumed by the target market. Using Posterscope’s tool, PRISM CREATIVE, we can show brands what their creative will look like before the site actually goes up to make sure they are using OOH 100% effectively.

BAD

  • Colours fade into the background
  • The text is very small – making it near impossible to read
  • The logo is also very small

 

Hewlett Packard

GOOD

  • Colours are bold and bright
  • Name of the phone is very bold
  • Logo is visible
  • Full message can be taken in if driving by at speed

094A (4)

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