Posted by: Posterscope SA | January 8, 2010

Creative use of Outdoor by Heart FM


Lowe Bull conceptualised this concept for Heart 104.9fm, placing this billboard at the Waterfront in Cape Town encouraging people to bring cd’s and stick them onto the bilboard. The strategy behind this was to show consumers that they dont need CD’s as they can just turn on their radio’s and listen to Heart 104.9fm.

Creative use of outdoor attracts a lot of attention as well as PR, so think creative.

What a creative way of using outdoor – well done Lowe Bull and Heart 104.9 FM.


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