Posted by: Posterscope SA | March 16, 2010

Focused. Tired. Bored?

Does this describe you?

Well it certainly defines how the public daily comutter feels according to Posterscope’s OCS Research.

‘Tired’ is hardly suprising, but ‘focused’? That’s interesting, because with the amount of dwell time in the daily rail or taxi commute, being focused is a mindset that allows the consumer to uplift and process even complex messages.

Posterscope’s OCS research identifies the time, place and consumer mood allowing advertisers to plan OOH to achieve the optimum consumer connection.

To find out more about what OCS can do for your brand or client, contact Lana vd walt at .


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