Posted by: Posterscope SA | March 16, 2010

ONE DIGITAL MEDIA: Airport TV


698,325 LSM 8-10 individuals pass through OR Tambo airport alone every month (ACSA research conducted from Oct 2008 – Sep 2009)

326,426 LSM 8-10 individuals pass through Cape Town International airport alone every month (ACSA research conducted from Jul 2008 – Jun 2009)

208,333 LSM 8-10 individuals pass through Durban International airport alone every month (ACSA research conducted from Jul 2008 – Jun 2009)

161,224 LSM 8-10 individuals pass through East London, Port Elizabeth, Upington International and Kimberly International airport every month (ACSA research conducted from Jul 2006 – Jun 2007)

86 entertainment stations at OR Tambo International airport

30 entertainment stations at Cape Town International airport

20 entertainment stations at Durban International airport

14 entertainment stations at remaining 7 airports nationwide

Total 150 departure gates.

Free standing unit placed at the  departure gates in all 10 airports nationwide

Feed through to CNBC news providing entertainment to departing passengers

10 X 30 second advertising slots available in-between the news feeds

Each ad will play repeatedly every 10 minutes in between the news feeds

Sound is included in both news feed and advertising slots

1,394,308 Total LSM 8-10 individuals pass through 7 out of the 10 airports each month (ACSA research measured during regular trading periods, world cup expected footfall is far greater)

32 minutes is the average dwell time at each departure gate per individual (ACSA research conducted from Oct 2008 – Sep 2009)

150 departure gates will be set up in all 10 airports country wide

Available from 15 April 2010!

For more information contact Stacey Rehbock at stacey@posterscopesa.co.za or Lana vd Walt at lana@posterscopesa.co.za .

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