Posted by: Posterscope SA | March 18, 2010

Fresh OOH Ideas by McDonalds . . .

Clever poster, with what appears to be fresh salad vegetables, changed a bus shelter into a section in the refrigerator.

Why is this good?

  • Innovative use of format which allows the bus shelter to appear as a fridge door with a fresh salad inside
  • Clever use of lighting and glass techniques to make it appear as though it is chilled  and fresh no matter what the time of day
  • No message  has allowed its logo and creative to speak for its self
  • Great use of contrasting colour
  • Simplicity, Simplicity, Simplicity
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