Posted by: Posterscope SA | March 26, 2010

Vodacom plunging into darkness for Earth Hour 2010

One of the Vodacom sites that will be in the dark tomorrow evening.

For the second year running, Vodacom, South Africa’s leading cellular network, will on Saturday, 27 March 2010, join millions around the world by switching off in support of World Wide Fund for Nature (WWF) Earth Hour 2010.

Vodacom is joining the revolution this year by plunging 46 of their outdoor advertising sites into darkness, including the Vodacom sign on the iconic Ponte Tower in central Johannesburg. In addition, thirty three Vodacom buildings and offices throughout the country, including Vodaworld in Midrand, Johannesburg will be switched off for one hour (20h30-21h30) in support.

“Given what we know about climate change today, it makes sense for Vodacom to make a much bigger commitment to reduce its own carbon footprint. This is but one of several significant initiatives towards integrating climate change issues into how we run our business”, said Portia Maurice, Chief Officer: Public Affairs at Vodacom.

Vodacom was the first cellphone operator to register for Earth Hour 2010.

“We encourage our business partners and other stakeholders to join us in showing support for Earth Hour 2010 . Vodacom employees have also been invited to participate by switching off their lights at home, during this hour”, she added.

With almost 5 million supporters and a global network in over 100 countries, WWF (World Wide Fund for Nature is one of the World’s largest and most respected independent conservation organizations. WWF’s mission is to stop the degradation of the Earth’s natural environment and build a future where people live in harmony with nature.

Earth Hour started three years ago and is now the largest event of its kind in the world. Last year, over 4000 cities and towns took part. In addition, 1 000 of the world’s best-known icons went dark, including the Great Pyramids of Egypt, the Eiffel Tower, Rio’s Christ the Redeemer, Cape Town’s Table Mountain and the landmark Vodacom sign at Ponte’ in Johannesburg.

In South Africa more than 100 000 people signed up their support. Further, based on the reduced electricity consumption over Earth Hour, ESKOM estimates that the equivalent of 1 million South African households participated.


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