Posted by: Posterscope SA | April 26, 2010

Media & Money Interview: Fifa World Cup Regulations

At the 2006 World Cup in Germany, FIFA’s rights protection team handled over 3,000 separate reports of ambush marketing in over 90 different countries. The cases were fought in and out of courts – costing millions in legal fees. Carni van der Walt from Posterscope and Michael Murphy, Director, Bowman Gilfillan shed some light on how FIFA’s rules and regulations will affect your brand or business.

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