Posted by: Posterscope SA | May 21, 2010

Bleeding Billboard


A bleeding billboard in New Zealand was used to remind motorists to drive carefully during the rainy season.
The disturbing ad features portraits of children that bleed from the eyebrows, nose, ears and mouth when it rains.
The effect was startling and transformed fresh-faces into car crash victims above the strap line: ‘Rain changes everything. Please drive to the conditions’. When the sun shines they returned to normal.

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