Posted by: Posterscope SA | June 11, 2010

H&M Autumn Campaign Launch

The H&M Autumn campaign launch started with a spectacular building wrap in the most important fashion district of Milan, the Corso Vittorio Emanuele.
The highly impactful site (27m long and 6m high) was strategically positioned between the two main H&M stores in Milan (in the San Babila and Duomo squares) and in front of the Zara store, H&M main competitor. To enhance the creative impact, a special backlighting technique was used on the site – after sunset each model dressed in the H&M collection was illuminated in sequence.
This was the centerpiece of a major Out-Of-Home campaign planned by Posterscope Italia in key cities across Italy that included bus rears, street furniture and backlit sites in the metro and DOOH sites in airports.

For more worldwide campaigns, keep on visiting the blog or contact Lana vd Walt at lana@posterscopesa.co.za.

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