Posted by: Posterscope SA | June 18, 2010

Subaru ‘Love’ Campaign

For the launch of the 2010 Subaru Legacy, Posterscope USA created a bespoke OOH execution that brought Subaru’s “Love” campaign to life in the cities of Los Angeles, Chicago and New York.

At each location a special build “Love meter” was connected to touch screen sensors on the new legacy. Brand ambassadors were on-site handing out informational postcards and encouraging consumers to interact with the sensors. Upon touching the sensors, the needle would move full tilt indicating its “Love” for the consumer and a message corresponding to that part of the vehicle appeared on the LCD screen.

Total interactions were 625,128, total touch sensor count was 54,775 and all 42,000 informational postcards were distributed.

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