Posted by: Posterscope SA | June 23, 2010

Nintendo Wii

For the launch of the new Wii Super Mario Brothers game, Posterscope Deutschland ran giant poster campaign in late 2009 across the 14 biggest cities in Germany.

The objective was to communicate the return of the old Nintendo heroes and to promote the new Wii console game in an impactful and colourful way leading up to Christmas gift season. The creative work was individualized for each city and after the campaign Posterscope Deutschland and Magic Touch recycled the huge amount of vinyl by producing 400 high grade shoulder bags. These were used by the clients as incentives for press conferences, trade fairs, B2B communication etc.

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