Posted by: Posterscope SA | June 24, 2010

The Fast Lane by Volkswagen

What a clever idea to use OOH to bring the TV commercial to life. . .
Volkswagen brought fun back into the fast lane by making day to day activities feel like your 10 again.

We think this is a another very cool stunt that follows their previous”Fun Theory” initiative in Sweden, which had them transforming a stairway into a giant piano.

The Slide . . .

The Shopping Cart . . .

The Elevator . . .

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