Posted by: Posterscope SA | July 1, 2010

Sony 3D : Imagine Football in 3D

Immediately after the finals of the UEFA Champions League, Madrid had the scoop of two 3D projections. Commissioned by Sony, NuFormer developed two beautiful projections on two different buildings on two different locations in Madrid. The 3D projections turned the facades of the buildings into two giant pinball machines in which soccer played a central role.
The theatre at the Plaza Santa Ana as well as the Colegia San Augustin on a busy square in the middle of the city centre, were the two buildings chosen for the projections. Opposite the Bernabeu Stadium a VIP party was held. The 3D projection was shown to this particular group of approximately 1500 people.
For both projections the central theme was “Imagine Football in 3D”. In order to design these projections they had to make use of an advanced chromakey technique. The 3D content and animations were of outstanding quality.


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