Posted by: Posterscope SA | July 6, 2010

Write your headline – Write the future

Wieden +Kennedy’s ‘write the future’ football campaign for Nike continues as athletes become icons on the electric facade of Johannesburg’s Life Centre.
Each night the skyscraper comes to life through vibrant LED lights, highlighting who writes the future.
And football fans get to decide who makes it onto the big screen.
Using the Twitter hashtag #NikeFuture or the Facebook app send in your headline for the day’s biggest playmaker.
If selected, Nike will send you a photo of your headline and hero lighting up the African skyline.


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