Posted by: Posterscope SA | July 19, 2010

Nokia’s biggest signpost in the world!


This is a nice installation from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages directly to the live sign with their favorite places to visit, and the arrow would move to point to that location, and also provide the distance!

The installation was streamed live to Nokia.com, where all the locations were synced with Nokias good things map. A great way to promote their geo-localization for mobile OVI Maps.

WHY THEY DID IT

Nokia called for an idea that would drive interest into their navigation products. We started looking for the oldest navigation tool around and resized it into one of the world’s largest interactive installations. A 50 meter tall SMS-controlled signpost that turned 360° and displayed the direction and distance to peoples favourite places all over the world.

INTEGRATION

They’ve integrated the installation with the product (Nokia’s online navigation service), giving users a seamless experience between the campaign and the service. Generating increased use, awareness and interest in the product.

PEOPLE ARE STILL ADDING GOOD THINGS!

After the campaign the Good Things map (where people added their favorite locations) was made into a permanent feature inside the actual service. People still keep adding their favourite places to the map.

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