Posted by: Posterscope SA | August 12, 2010

‘Real Life” Google outdoor campaign

A marketing campaign for Google video is leaving the industry abuzz. The campaign uses a see through billboard to make its point. The billboard is nothing but a giant frame that has been laid out to resemble the screen of Google’s video player. What you basically see while looking at the billboard is … people, objects, etc. on the other side of the frame going about their business.

The point it makes (and quite well) is that Google video player provides users with lifelike images.


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