Posted by: Posterscope SA | August 26, 2010

ADBAND is live in Dubai!

Being the promoter of noise breaking Out of Home advertising solutions in Dubai, Elaan Marketing brought ADBAND concept live in the GCC* region. ADBAND (adverting on checkout counter conveyor belts) turn into life with the recent DU** campaign at Geant Hypermarket –Ibn Battuta and five Al Maya supermarkets’ branches respectively Al Satwa, Al Reef Mall, Lamcy Plaza, JBR Sadaf and Bahar.

As supporter of innovative ideas, DU is convinced on the effectiveness of ADBAND and becomes the first advertiser in entire GCC region. The medium became an alternative tool to reach DU clients at POS area.
With the start of the DU campaign Al Maya Super Markets and Geant Hypermarket became the first implementers of this new advertising medium in Dubai.

Co founder of Elaan Marketing & Advertising Mr. Ahmad Bin Amer Al Mahri states “We are aiming to bring fresh breeze to the market with innovative concepts and ideas. ADBAND is a living proof of our promise which is delivering our client’s message by breaking the noise. I believe this DU campaign will be an excellent example for both retailers and companies in demonstrating the unique offers of the medium.”

*  – GCC: Gulf Cooperation Council is a political and economic union involving the six Arab states of the Persian Gulf with many economic and social objectives.

**   – DU: Emirates Integrated Telecommunications Company – DU (GSM Operator in the United Arab Emirates)

The medium has stirring offerings to the advertisers such as;

•             Being at the bull’s eye and dominating the ambiance of Supermarket’s hottest zone
•             High frequency @ very low cost per impression
•             Single Advertiser Program (exclusive)
•             Creating top-of-mind brand awareness
•             Hassle free turnkey service


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