Posted by: Posterscope SA | September 1, 2010

Fisch Franke – The living Poster

“Fisch Franke, a seafood restaurant in Frankfurt, wanted to prove to its customers that its fish were the freshest to be found. So it stuck them inside a bus shelter billboard.

It’s a great publicity stunt, and from the accompanying video, see below, it looks like a lot of people got their pictures taken with the fish, so it succeeded on that level, but I’d hate to walk by a week later only to see a bunch of dead fish floating in the ad and suspect they were hours or even days away from becoming someone’s dinner at Fisch Franke.”

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