Posted by: Posterscope SA | September 10, 2010


“Bee populations are in severe decline all over the world, but beekeepers and scientists are unsure what is causing these losses.

To address this problem the British Plan Bee is working together with the environmental friendly winery Banrock Station. They created the world’s first ad with live bees.

They used queen-bee pheromones to attract about 100,000 bees from a nearby honey farm to spell out an “SOS” message on a billboard.
Banrock Station is also donating 5p for every bottle sold.

Clare Griffiths from Banrock Station tells the BBC: “We thought there was no better way to raise awareness of the British bee decline than get the bees to tell their story themselves. We hope the billboard has created a bit of a buzz in Devon and beyond.”


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