Posted by: Posterscope SA | September 29, 2010

Forever 21 – Interactive Billboard – Times Square

FOREVER 21 Times Square store opened on 7th Avenue between 45th and 46th Streets. At 91,257 square feet, the store is the biggest on the East Coast. The enormous store provides Times Square with a high-tech 61-foot digital billboard featuring virtual models who interact with the mesmerized crowd in front of the store, sometimes taking a Polaroid photo of the crowd and showing it to them, or picking up an individual from a crowd and turning him into a frog by a kiss or dropping him into a shopping bag. The interactive billboard also shows live on-screen feed of twitter messages from fans of Forever 21.


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