Posted by: Posterscope SA | December 9, 2010

Wonderbra: D to G Mosaic

The latest Wonderbra outdoor campaign is all about user generated content. Conceived like a mosaic made of about 8000 images of women in their bras, the creativity forms the image of a close up shot of the bust of Wonderbra model Katie Green. The billboard is part of the promotion of Wonderbra’s new range of D to G cup-sized bras.

The new campaign, which was created by ad agency Iris, uses the tag line, “D to G, because we’re more than a handful.” Wonderbra explained that the new range and campaign were developed specifically to, “Answer the demands of the ‘dress to impress myself’ generation”.

The underwear brand has also launched a website that is the interactive version of the outdoor and gives space to all the girls who submitted their photos to become part of the big shooting for the campaign.

The billboard is erected in central London at Tottenham Court Road. You can visit Wonderbra’s site to zoom in on the thousands of images that make the billboard.



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