Posted by: Posterscope SA | January 25, 2011

The World’s slowest Billboard


Thai artist Wit Pimkanchanapong took the “instant” out of instant messaging with his latest project — an interactive artwork called “The World’s Slowest SMS Billboard”.

The enormous billboard was positioned on the façade of the Singapore Art Museum as part of the Night Festival, an annual outdoor arts event held after sunset.

Passersby could send a regular text message (with a maximum of 60 characters) to a dedicated number and a literate crack team of around 10 people spent approximately 20 minutes maneuvering the giant letters to spell out said message. Not all messages were displayed; it was up to the “mood” and decision of the billboard’s constituent people. Once in place, each message was left there for five minutes.

Messages displayed over the evening ranged from the romantic (“Will you marry me, Finn?”) to the deranged (“Wave ur hands, shake your ass, off with pants”).

The curator of this year’s event, Ong Keng Sen, wanted to put a tongue-in-cheek spin on the theme of “New World 2010” by harking back to the kitsch and glitzy 1960s, hence the analogue text message.



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