Posted by: Posterscope SA | February 25, 2011

St Luke’s Health System

A good billboard teaser campaign is eye-catching and evocative, and this St. Luke’s Health System rebranding effort in Kansas City succeeds on both levels. The teaser billboards feature the words “hopeless,” “unbelievable” and “impossible,” while the reveal boards cover up the negative portions of the words with a surgical mask, scalpel and IV bag, respectively.

Here are the teaser boards:

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