Posted by: Posterscope SA | June 23, 2011

Coca-Cola sucks . . . literally.

Coca-Cola Straws Campaign

Coca-Cola’s latest billboard ad campaign sucks. Literally.

The new outdoor print campaign positions carefully placed straws reaching out to windows surrounding the billboard, next to other strategically placed fake ads and even reaching out to bill poster ladders, in order to highlight how irresistible a cold Coke is.

The simple eye catching promotion forms part of the brand’s ‘Refresh on the Coca-Cola side of life’ campaign and is yet another example of how billboard advertising is increasingly turning to more innovative approaches beyond the hard sell static message.

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