Posted by: Posterscope SA | July 19, 2011

Billboards Go Wireless in Rwanda

Rwanda’s largest billboard company has inserted a 3G dongle into some of their spectacular billboard sites in Kigali, Rwanda. This was done to promote Rwanda’s largest mobile operator’s 3G data offering. The billboards have been strategically located at key landmark locations in order to encourage more usage of the data service.

 

It can be said that this new technology is resulting in the fragmentation of traditional media outlets and is making it easier for audiences to tune out a message with the click of a button. As the demand for Outdoor is increasingly high and with new technologies the industry continues to grow. This phenomenon is definitely a testament that Outdoor advertising is the one remaining mass medium – we are ALWAYS ON! 

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