Posted by: Posterscope SA | August 4, 2011

47% of us notice cellular adverts

Posterscope South Africa, the country’s leading Out-Of-Home media agency, recently launched its second Out-Of-Home Consumer Survey.  OCS 2 aims to reveal consumer behaviour in direct correlation to Out-of-Home advertising. One of the main sectors the survey aimed to provide insights for is the cellular phone sector.

“Cellular phones are now almost a standard commodity across all income levels, and have become a major talking point amongst consumers, especially in view of the ever-increasing popularity of social media and networking,” said Erik Warburg, Managing Director of Posterscope South Africa. “People’s interest and desire to have the latest technology increases in line with the constant evolution of cellular technology, thus cellular advertising has become very popular in keeping people up to date in terms of what new phones are out there.”

  • 47% of people tend to look out for cellular adverts.
  • 53% of people who tend to look out for cellular adverts are students.
  • 46% of people who look out for cellular ads are employed full time.
  • 45% of people who look out for cellular ads are self-employed.
  • The majority of people who tend to look out for cellular ads are based in Mpumalanga (55%).
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