Posted by: Posterscope SA | August 15, 2011

Posterscope reveals secrets on wellness and beauty sector

Posterscope’s recent Out-of-Home consumer survey has revealed who’s really looking at the Health, Wellness and Beauty adverts on display across various platforms. South Africa’s leading Out-of-Home media buying agency recently launched its second Out-of-Home Consumer Survey, OCS 2, which highlights consumer buying behaviour in relation to Out-of-Home advertising.

“The wellness sector in South Africa is booming in everything from cosmetics and vitamin pills to gyms. We wanted to show brand managers who their target audiences really are,” said Erik Warburg, Managing Director of Posterscope South Africa. “We realized that a large percentage of scholars are also taking wellness advertising into consideration. This affords us a number of opportunities for campaigns tailored to create relevant conversations amongst the youth market.”

  • 44% of scholars tend to look out for health and beauty adverts.
  • The majority of people who tend to look out for health and beauty ads are aged between 25 and 34.
  • 4 out of 10 women tend to look out for health and wellness adverts.
  • 43% of people who tend to look out for health and wellness adverts are between the ages of 35 and 44.
  • The majority of people who tend to look out for health and beauty ads are based in Gauteng (51%).
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