Posted by: Posterscope SA | September 9, 2011

‘Viral’ Marketing

Steven Soderbergh’s upcoming film, ‘Contagion,’ needed some promotion because apparently Marion Cotillard’s presence isn’t enough. So, reasonably, Warner Bros hired a couple of microbiologist and immunologists to create billboards filled with growing bacteria and fungi that would spell out promotional messages. Please save your ‘viral marketing’ comments for after class.

 

 

 

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