Bite me.

Formula toothpaste brought a whole new meaning to what every mother rams on about all the time to their children, “brush your teeth twice a day”. Okay without biting off more than I can chew trying to speak about this sublime piece of work, rather look for yourself.

They made use of extremely clever creative and even cleverer execution. Too many a times do advertisers make use print Ads on billboards, as if they think that billboards are a big magazine. Formula Toothpaste however, understood the dynamics of the billboards they booked for the campaign and made use of these in their creative to create impact. It is adverts like these that make me truly proud to be in the out of home industry.

By Donald Mokgale.